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Paula Bruno Paula Bruno

How to Use TikTok for Affiliate Marketing: A Comprehensive Guide

TikTok's rise offers brands a unique avenue for affiliate marketing. With a young, engaged user base, the platform is ripe for authentic influencer integrations. Understanding TikTok's demographics and leveraging its native tools can optimize affiliate campaigns. IMG offers expertise to guide brands in maximizing their TikTok marketing potential.

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Influencer Marketing Paula Bruno Influencer Marketing Paula Bruno

Why Influencers Are Good for Marketing

In today's competitive business landscape, brands constantly seek innovative ways to reach and engage their target audience. One marketing strategy that has gained tremendous momentum and proven to be highly effective is influencer marketing. Leveraging the power of influential individuals to promote products or services has become a game-changer for brands across various industries.

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Paula Bruno Paula Bruno

Threads By META: What We Know So Far

Threads is here, and in the first 3 days of going live it has hit 70 MILLION downloads. Will it be the new social media app? Is it a fad? Will it replace Twitter? Here’s everything we know about this new app from META.

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Influencer Marketing Paula Bruno Influencer Marketing Paula Bruno

What is the ROI of Influencer Marketing

The return on investment (ROI) of influencer marketing can vary depending on various factors, such as the brand's goals, industry, target audience, influencer selection, campaign strategy, and measurement techniques. While it's challenging to provide an exact figure, influencer marketing has the potential to deliver a positive ROI when implemented effectively.

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Paula Bruno Paula Bruno

LGBTQ+ Influencers You Should Work With in 2023

LGBTQ+ influencers are a crucial part of Influencer Marketing and connecting to the right audience. These influencers have the credibility and reach to promote your brand or product, and share your values. LGBTQ+ influencers support movements they’re passionate about and share their personal experiences and journeys, emotionally relating to their audience.

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Paula Bruno Paula Bruno

11 #BookTok Influencers To Follow in 2023

World Book Day is April 23- and with over 119 Billion views, #BookTok is certainly the place to find your next read. Here are our favorite bibliophiles to find the next page turner!

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