LGBTQ+ Influencers You Should Work With in 2023
LGBTQ+ influencers are a crucial part of Influencer Marketing and connecting to the right audience. These influencers have the credibility and reach to promote your brand or product, and share your values. LGBTQ+ influencers support movements they’re passionate about and share their personal experiences and journeys, emotionally relating to their audience.
LGBTQ+ Influencers
39% of LGBTQ+ consumers love entertainment content, while 30% enjoy posting content about themselves. These influencers will know what your target buyers want to see, and connect with them in ways that non LGBTQ+ creators can’t.
Influencers fill a hole in the market caused by a lack of diverse representation. Queer influencers aren’t just changing the game for the internet – they’re changing their community. Don’t rainbow wash your timeline and marketing plans just during Pride Month. Celebrate and include LGBTQ+ influencers year round.
Young LBGTQ+ identifying influencers have millions of followers and views across platforms, and their creativity and fans don’t disappear on July 1st. Here are seven LGBTQ+ influencers, both emerging and established, who have been representing the community across YouTube, Instagram, and TikTok that brands should be paying attention to beyond Pride Month!
Seven LGBTQ+ Influencers You Should Work With
Bretman Rock- Hawaii-based Bretman Rock started out sharing comedy and memes on YouTube and Vine before transitioning into posting food challenges and beauty tutorials. Currently, he has 8.6 million followers on YouTube, and 11.7 million followers on TikTok, where he actively participates in trends and challenges. The Filipino-American influencer has been featured in YouTube Original series like Escape the Night, Instant Influencer, and No Filter. He also frequently collaborates with other fellow LGBTQ+ and AAPI creators: He lists Patrick Starr as one of his biggest inspirations for getting into the beauty space
Jayde Mcfarlane- With 1.7 million followers, Jayde Mcfarlane gained her large following on TikTok by chronicling her life as a trans woman of color through “confidence, authenticity, and humor.” She was recently named one of TikTok’s LGBTQ+ Trailblazers as part of their #ForYourPride campaign this month—and is known for posting comedic sketches, beauty tutorials, and relationship content on her channel.
Antoni Bumba-Another one of TikTok’s LGBTQ+ Trailblazers, New York-based Antoni Bumba has 465.9K followers and is known for their pop culture comedy, astrology and spirituality videos, beauty tutorials, and videos centered on NYC’s queer culture. Bumba has also been vocal about how they want to create “a safe and relatable environment” for women and members of the LGBTQ+ community. On their TikTok bio, they refer to themselves as “the black Bridget Jones of nyc,”
Eugene Lee Yang- While Yang is mostly well-known for his previous work on BuzzFeed and for being one-fourth of The Try Guys, the Korean-American influencer and activist has also done a lot of work supporting human rights and LGBTQ+ advocacy through nonprofit groups like The Trevor Project, which focuses on suicide prevention among LGBTQ+ youth, through the years. He has also been involved in a lot of brands’ Pride Month campaigns in the past, including Jack Daniel’s Drag Queen Mukbang alongside Patrick Starr, Gia Gunn, and Laganja Estranja. The four of them starred in a short YouTube series where the drag queens eat while addressing the very hard financial hardships that the drag community faced during the pandemic.
Nikkie de Jager- Nikkie de Jager, a.k.a NikkieTutorials on YouTube, came to prominence in 2015 after her video “The Power of Makeup” gained viral fame and inspired followers to create videos showing their faces without makeup on. Her YouTube channel currently has 13.8 million followers. Throughout the years, De Jager has teamed up with beauty brands like Ofra, Maybelline, and Lady Gaga’s makeup brand Haus Laboratories.
Elijah Daniel- Elijah Daniel has been active on YouTube since 2011 accumulating 542K subscribers on his channel—dabbling in comedy, music, and rap. He’s less active on his YouTube channel and has migrated to TikTok, where he currently has 657.7K followers (and 31.3 million likes.) In the summer of 2020, he created the first TikTok influencer house for LGBTQ+ users. After being vocal about how he was tired of seeing only “straight” influencer houses, Daniel announced that he was funding the Alt Haust, a collective of his own for more diverse and “gay and alternative” creators.
Ash Hardell- Ash Hardell is a creative LGBTQ+ influencer who invests her time in raising awareness about the LGBTQ+ community and the problems they face. This influencer also shares her takes and experiences on trauma, transphobia, homophobia, and similar realities. Ash’s followers love her Instagram content because she shares a big part of her everyday life and speaks about topics personal to her audience. For more engaging and customer-centric content, Ash has a thriving YouTube channel with a following of almost one million subscribers.
Hannah Hart- Hannah is a performance artist, chef, talented bard, and beloved geek! She posts motivational and inspiring content while promoting lifestyles like gym and healthy eating. Hannah shares most of her life through Instagram, and followers can find pictures of her dogs, passions, and daily life. Hannah is the perfect LGBTQ+ influencer for lifestyle brands. She is the author of many books, including a memoir and cookbook, and she has a podcast to raise awareness about being queer. Hannah also has a YouTube channel sharing her secret recipes, passions, and LGBTQ+ experience and advice.
Jameela Jamil- Jameela Jamil is an activist promoting mental health and trans awareness. As a die-hard feminist, Jameela shares content on her journey in the LGBTQ+ community and how she’s managed her mental health over the years. Like many bold LGBTQ+ influencers, Jameela shares her opinions on controversial topics and has made numerous media features.If you’re looking for an edgy and passionate LGBTQ+ influencer, Jameela is top of the line! Besides being an influencer, she’s more commonly known as a British actress and presenter, having been in several series, movies, and shows.
There are LGBTQ+ influencers of all backgrounds and niches to connect with your audience. Many LGBTQ+ influencers have worked with renowned brands and have authority among their followers. You can find nano, micro, and macro LGBTQ+ influencers to promote your brand, share your values and help you become a thought leader in the LGBTQ+ marketing environment.