Asian American and Pacific Islanders Making Waves in 2023
The term Asian American and Pacific Islander (AAPI) includes approximately 50 ethic groups whose roots can be traced back to more than 40 countries. With connections to China, Japan, India, the Philippines, Vietnam, and Hawaii, among other regions, the AAPI community collectively speaks more than 100 languages.
The following Asian American and Pacific Islander influencers bring their followers fashion, beauty and more.
Eugenie Grey
Eugenie, who goes by “she/they” pronouns, is a travel, beauty, and wellness influencer, producer, and photographer. Her 367K Instagram followers get glimpses into her global travels to Australia, France, San Francisco, and St. Maarten.
Brentman Rock
You may recognize Filipino-born Bretman Rock from MTV’s reality show about him. The content creator also released makeup lines with Wet n Wild and Morphe. His fun, upbeat videos often include his sister, mom, and other friends, like Bella Poarch. His 8.89 million YouTube subscribers love his flair for fashion and his New York Fashion Week debut garnered nearly 1.9 million views.
Zain Shah
Zain is a nonbinary South Asian style icon and a makeup guru with 46K Instagram followers. Their bold fashion choices and unabashed self-acceptance has landed them on the cover of Bond Official and Fguk magazine. Zain has built a reputation as a go-to resource for “gender-bending” clothes and South-Asian-owned cosmetics lines.
Aimee Song
Aimee Song, started documenting her covetable style in 2008 on her blog, Song of Style, which she also named the clothing line she launched with Revolve in 2019. Song, who values Asian representation, even had a Barbie doll made in her likeness. "I know how isolating it feels as a kid to not have a doll that looks remotely similar to you, so I wanted to make sure that with this opportunity, my Barbie represented Asians," she told Teen Vogue. The Korean American globetrotter posts a blend of lifestyle, fashion, and beauty content, and advocates for mental health to her 6 million Instagram followers.
Hāwane Rios
Hāwane Rios is a kanaka 'oiwi or a native Hawaiian content creator and singer who highlights traditional art forms of chant and dance. According to her website, she is "moved to write and sing songs with a healing and unifying message." Her beautifully shot photographs are part-educational and part-activism with photos and captions calling for native Hawaiians' rights as well as highlighting aspects of their culture.
Allison Teng
Curvy girls are no less chic, and she prove that with her glamorous OOTDs. This Asian influencer injects feminine flair into every outfit she wears — and it shines through in every single one of her posts.
Cora Kim
This Asian influencer living in LA brings summer vibes all year round through her bright and sunny Instagram feed.
Michelle Choi
Follow this New York City-based YouTuber for her fashion and lifestyle content. Michelle shares adventures in the Big Apple with her dog, Dobby,
GRAYCE YUEN
From parenting to food to what she’s currently reading, Grayce shares her everyday adventures with her followers on Instagram.
In addition to being a beauty influencer, Charlotte Cho is the curator and aesthetician behind K-beauty site Soko Glam and skincare lines The Klog and Then I Met You. She has been widely praised for making a home for Korean beauty principles and products in the American market.
Ever since she made it to the final three on season eight of Ru Paul’s Drag Race, Korean-American drag queen Kim Chi has been killing the beauty influencer game. Fans stay hooked on her “crazy over the top pure animé fantasy” looks and KimChi Chic Beauty line.
Korean-American doctor Anthony Youn has over 7.7 million followers on TikTok, where he calls himself “America’s holistic plastic surgeon.” Dr. Youn provides science-based responses to TikTok beauty trends that promise to cure wrinkles, kill cellulite, and all that jazz.
These influencers show us that there’s just something about cultural diversity that makes the internet a much more vibrant place. Inspiration can come from anywhere— and that’s the power of influence.
We're here to help your company craft messaging and influencer campaigns that educate and inform. Contact us to explore your influencer and marketing options, potentially pairing up with one of our content creators and influencers with your brand