Being a lifestyle influencer now means much more than just being stylish or promoting the things you love. Brands can no longer rely on the merits of simply producing a good product. Nor can corporations stay above the fray when taking a stance on social and political causes through their corporate values, messaging, marketing, and actions.

Facebook launched a three-month "Season of Support" initiative to help small businesses adapt and thrive in this holiday shopping season. Facebook kicked off its efforts with a campaign highlighting Black-owned businesses and celebrating Black culture. #BuyBlack Friday

It’s been a strange year for influencer marketing. Actually, it’s just been a strange year.

Although retail sales initially saw a slump, the challenges of this year have brought about innovation that we believe should boost the holiday shopping season. And now is the time to create your holiday influencer marketing campaigns.

Here are some ways to gear up quickly.

We firmly believe there is no better time than now to begin building a brand presence on TikTok. TikTok is a powerful tool for brands with the potential to reach audiences in new & creative ways. At the simplest level, there are 4 ways for a Brand to use TikTok: Influencers, Brand Channels, Challenges and Ads.

Nothing about 2020 is normal, including the back-to-school season. However, not all the differences are what you would expect.

For example, most people would predict that parents plan to spend less this year on back-to-school shopping. In reality, the opposite is true. There will be a shift in spending this year and is expected to be a record back-to-school season.

TikTok is easily the most-talked-about social media platform of the moment. However, with the idea of a TikTok ban being floated around, there is potential for a significant vacuum to open up soon in the social sphere. And should this happen, the big question will be: who is going to fill it?

Are you a brand or influencer who’s curious about Twitch? You’ve heard about it, but do you want to know how you could incorporate it into your marketing?

TikTok emerged as a simple app to showcase short, silly videos, but quickly caught on as the hottest, most sought-after social media platform of the year. TikTok is the sixth-largest social network, surpassing LinkedIn, Reddit, Snapchat, Twitter, and Pinterest, and its prominence keeps growing!

With some planning, collaboration, and creativity, Instagram Live video is a smart and strategic way to bond with audiences, interact with customers, and build brand awareness.

Facebook wants to be everyone's go-to place for news and information, fun and entertainment, live and virtual events, fundraising, gaming, and even dating. So it comes as no surprise that the company announced a major commitment to making Facebook and Instagram your go-to place to discover new products and buy things too!

With more people turning to live video to connect, work, learn, celebrate, and so much more, Facebook has been adding new tools and features to make it’s Live Video platform even more useful for brands and businesses. 

In the last few months, the tech sector has been hustling to meet rapidly evolving communication and connectivity needs. Enter Messenger Rooms: Facebook’s Zoom-esque video chat feature. While this has been available to most users for about a week, Facebook is now rolling it out for groups and events, giving you a more intimate option for audience engagement than Facebook Live.

TikTok is pulling back on the library of music accessible to brands on its platform. This is a sign I see they are taking music rights seriously

TikTok analytics can help you understand how your content and account is performing on the platform.

If you're unsure about how TikTok fits into your current influencer marketing strategy, let us help you plan campaigns specifically on TikTok or as part of a larger cross-platform campaign. Already know that TikTok is right for you? Let us help you reach the top creators on the platform right now.