What's The Deal About TikTok? Let Us Show You
You've probably heard a lot about TikTok, the video-sharing social media app. It's not just viral dances and lip-syncing anymore!
If your brand’s target audience includes anyone between the ages of 13-30, you should have a TikTok strategy.
The majority of its users are under 24 years old, but like other popular social media networks, it will start to age up over time. We recommend building a presence now.
There is a brand new crop of influencer talent on this app, and creative ways to get your brand in front of new audiences. This month, we're sharing our expertise on TikTok.
Washington Prime Group and TikTok
Our client, Washington Prime Group (WPG), is a real estate investment group investing in shopping centers and malls across the United States. Our objective for a recent campaign was to create targeted social influencer content to increase awareness for Washington Prime properties among their target demographic audience.
We engaged local TikTok Influencers for a meet and greet at eight WPG properties. Not only did the events create millions of engagements but resulted in thousands of visitors to the properties.
If you're unsure about how TikTok fits into your current influencer marketing strategy, let us help you plan campaigns specifically on TikTok or as part of a larger cross-platform campaign.
Already know that TikTok is right for you? Let us help you reach the top creators on the platform right now.