Clubhouse: The Basics

What is Clubhouse?

Clubhouse is an auto-only social networking app that allows users to hold discussions and conversations in different rooms. These conversations can consist of anything from politics and dating, to economics and stock market predictions and much more. Audio brings a greater authenticity to online conversations and also allows you to quickly build deeper connections. 

The maximum room capacity is 5,000 users which is great for broadcasting your ideas online within a large setting. It is even common to see celebrities within the app for example Oprah, Drake, Kevin Hart, and Jared Leto jumping in and out of rooms and hosting clubs.

Clubhouse is invite only which means you can only use it if you’ve been invited to join by another user. However this exclusivity has meant it’s a fairly curated conversation with interesting people offering their expertise and adding value to the growing new community, particularly if you follow the right accounts. When it comes to Clubhouse, there is a much more valuable experience to be had for entrepreneurs than other platforms on the market. Clubhouse gives you the opportunity to have a direct line with influential industry leaders. It serves as a virtual careers exhibition with different panel discussions, meet-and-greets, and the rare opportunity to get your brand in front of investors.

How to use Clubhouse?

Clubhouse relies on exclusivity so it is important to keep an eye out on social channels, discussion boards, and ask your co-workers, friends, and family who might have an invitation. If you are unable to get an invite, you can join the waitlist on contacts of yours on Clubhouse can bump you to the list. Once you have downloaded the app, you can link your account with your twitter. It is important to give a good first impression and write a bio that aligns with your brand especially since the app is audio only. For example, if you are using the app from brand networking, include both your brand and position title in the first line. It is also important to provide people with your other social platforms when setting up your account so people can connect with you outside the app. You can also choose certain filters and niches that best fit your brand.

Why should brands be on Clubhouse?

We believe Clubhouse will provide significant new opportunities for brands and marketing including these specific reasons below.

Executive profiling

COVID-19, lockdowns and travel bans have great business conferences and events happening to get your C-suite in front of the right audience. In Clubhouse, you can quickly build a room where your senior executive team, new product developers or brand ambassadors can engage in an intimate conversation at scale. 

Influencer engagement

We will quickly see two streams of influencers emerge in social audio. First, those who already have substantial followings on other social platforms, like Youtube or TikTok, and bring their dedicated fan base with them to social audio. While they will have a built-in audience, it will be interesting to see if they can be engaging enough in an audio-only platform to keep their followers’ attention. At the same time, I also think we’ll see a new group of early adopters, who show they can host great Clubhouse rooms and drive great conversations, emerging as a potential new category of influencers.

After launching its Creator Accelerator Program last month, to keep top broadcasters aligned to the app, Clubhouse has now launched its first direct payment process, which will enable users to transfer funds to their favorite hosts⠀⠀⠀

Disseminating news

Clubhouse will reinvent the traditional press conference, giving access to newsmakers for both media outlets and the general public simultaneously. This allows access to a wide range of different perspectives, and also seems to be creating an environment where diverse voices from different ethnic, social and economic backgrounds can come together in the same space, find their voice and have access to a broader audience.

Clubhouse has already proven to be a success for many entrepreneurs looking to blow up their brand by providing them with a direct line to potential investors and VCs. The app is continuing to evolve becoming a place for brands to grow and gain influence. Though Clubhouse is still in its early days and its success will depend on whether or not the app is able to compete with the big social media platforms who hold the power today.