With some planning, collaboration, and creativity, Instagram Live video is a smart and strategic way to bond with audiences, interact with customers, and build brand awareness.

Facebook wants to be everyone's go-to place for news and information, fun and entertainment, live and virtual events, fundraising, gaming, and even dating. So it comes as no surprise that the company announced a major commitment to making Facebook and Instagram your go-to place to discover new products and buy things too!

With more people turning to live video to connect, work, learn, celebrate, and so much more, Facebook has been adding new tools and features to make it’s Live Video platform even more useful for brands and businesses. 

In the last few months, the tech sector has been hustling to meet rapidly evolving communication and connectivity needs. Enter Messenger Rooms: Facebook’s Zoom-esque video chat feature. While this has been available to most users for about a week, Facebook is now rolling it out for groups and events, giving you a more intimate option for audience engagement than Facebook Live.

TikTok is pulling back on the library of music accessible to brands on its platform. This is a sign I see they are taking music rights seriously

TikTok analytics can help you understand how your content and account is performing on the platform.

If you're unsure about how TikTok fits into your current influencer marketing strategy, let us help you plan campaigns specifically on TikTok or as part of a larger cross-platform campaign. Already know that TikTok is right for you? Let us help you reach the top creators on the platform right now.

Influencer diversity isn’t merely about skin color, although that can often be the most visible aspect to an audience. It’s also about ethnicity, body size and type, age, and even less visible characteristics like sexual orientation.  

What makes TikTok so appealing to some is that it’s considered the anti-Instagram. Gone are the highly curated feeds with overt product promotions. Instead, users can create and share 15 or 60 second videos directly from their phone, easily add music and effects, and share across multiple platforms. 

You’ve probably noticed that your social feeds are getting pumped with engaging video content. If it hasn’t yet crossed your mind, browse through Facebook and Instagram for a few moments, taking note of the frequency of video content, whether or not it’s a marketing campaign, and how well you respond to it.

You’ve probably noticed that your social feeds are getting pumped with engaging video content. If it hasn’t yet crossed your mind, browse through Facebook and Instagram for a few moments, taking note of the frequency of video content, whether or not it’s a marketing campaign, and how well you respond to it.