If you're unsure about how TikTok fits into your current influencer marketing strategy, let us help you plan campaigns specifically on TikTok or as part of a larger cross-platform campaign. Already know that TikTok is right for you? Let us help you reach the top creators on the platform right now.

Influencer diversity isn’t merely about skin color, although that can often be the most visible aspect to an audience. It’s also about ethnicity, body size and type, age, and even less visible characteristics like sexual orientation.  

What makes TikTok so appealing to some is that it’s considered the anti-Instagram. Gone are the highly curated feeds with overt product promotions. Instead, users can create and share 15 or 60 second videos directly from their phone, easily add music and effects, and share across multiple platforms. 

You’ve probably noticed that your social feeds are getting pumped with engaging video content. If it hasn’t yet crossed your mind, browse through Facebook and Instagram for a few moments, taking note of the frequency of video content, whether or not it’s a marketing campaign, and how well you respond to it.

You’ve probably noticed that your social feeds are getting pumped with engaging video content. If it hasn’t yet crossed your mind, browse through Facebook and Instagram for a few moments, taking note of the frequency of video content, whether or not it’s a marketing campaign, and how well you respond to it.