Being present on social networks with your brand communicates a presence and reliability to those who make purchase decisions more and more via their smartphones. It is important to work with Influencers to help promote your brands message- especially during the holidays.

Why influencer marketing during the holidays?

Holidays are a perfect time for an influencer marketing campaign, in general people spend more time on social media, engage with brands, and are prone to shop direct from their smartphones during the holiday season.

An influencer marketing campaign during the holidays will work in your brand’s favor. Influencers can create content that showcases your product or service in a relatable and engaging way, and their followers are more likely to trust and act on their recommendations.

Overall, a holiday marketing campaign, especially one that leverages the power of influencers, can help increase brand recognition, drive sales, and reinforce customer loyalty when people are more open to making purchases and building relationships with brands.

What is the impact of an influencer during the holiday season?

There is an increased consumer spending in relation to holidays. Consumers are more likely to spend money on gifts, travel, and experiences during holidays. By leveraging the power of influencer marketing, brands can tap into this increased spending and drive more sales.

Many Influencers have large social media followings, which can help brands reach a wider audience during holidays. By partnering with the right influencers, brands can increase their awareness and exposure to new potential customers. Influencers create authentic and relatable content that resonates with their followers. By collaborating with influencers to create holiday-themed content, brands can connect with their audience on a more personal level and reinforce their brand identity.

Influencers often have a specific niche or audience, which can help brands to target their marketing efforts more effectively. By partnering with influencers who align with their brand values and target audience, brands can increase the effectiveness of their holiday marketing campaign.

How to find the right influencer for your holiday campaign?

Once you decide to go further with your influencer marketing campaign for the holiday- it is important for you to find the right influencers to work with. That is where we can help. We will use our white glove service to help you choose the best fit for your needs.

Define your campaign goals: Before looking for influencers, you need a clear idea of what you want to achieve with your holiday marketing campaign. Do you want to increase sales, drive website traffic, or build brand awareness?

Identify your target audience: knowing who your target audience is will help you to find an influencer who resonates with them.

Research potential influencers: use social media platforms, influencer marketing platforms, and search engines to find influencers who match your campaign goals and target audience.

Check their engagement and authenticity: It is essential to ensure that the influencer you choose has an engaged and authentic following.

Reach out to potential influencers: Be clear about your goals and expectations, and ask for their rates and availability.

If you are still looking to put together a Q4 Holiday Campaign, please reach out! paula@blissfulmediagroup.com