What Is An Amazon Influencer - Let's Take A Closer Look
Influencers are powerful brand partners. With high engagement rates associated with creator content on TikTok, Instagram, Meta, YouTube, and more, it’s no secret that brands want to work with creators. The power of influence is stretching beyond social media, and straight into your shopping carts.
Amazon, the e-commerce giant that has become a household name, has its very own influencer program. This program gives creators the power to monetize now more than ever before.
Key Takeaways
Amazon influencers help drive purchases, brand awareness, and product launches
Brands can enroll in the Amazon Associate Program to sell products and digital services online
Amazon’s digital storefronts are a great venue for creators and brands to partner together to sell products with affiliate links driving additional revenue
Amazon is poised to start up live shopping initiatives that will feature influencers as hosts
Amazon Influencers
How To Become An Amazon Influencer
After influencers enroll in the Amazon Influencer Program, the Amazon team reviews all applications. They will consider a creator’s follower account, engagement metrics, and more. This process shouldn’t turn away micro and nano-influencers from applying, as there are ways to promote products at various levels. To become an Amazon influencer, which is free, creators must have a YouTube, Instagram, or Facebook account at a minimum.
4 Ways An Amazon Influencer Can Promote Products
Affiliate Marketing: Brands will provide a special URL for relevant products that give creators a monetary payment for each sale via that link. While commissions may not be high on their own, lots of purchases over many different products can add up to pay high dividends.
Amazon Bounties: Amazon offers bounties on select products. This means that instead of earning commissions on product sales, the influencer earns a fixed advertising fee. Bounties apply to programs and services such as Amazon business accounts, Audible, Kindle, Amazon Video, and Amazon Pantry.
Digital Storefronts: Amazon’s digital storefronts are simple, clean, and have a user-friendly interface. Brands and creators can drive their audience to shop through digital storefronts and quickly check out using a variety of payment methods.
Brand Ambassador Programs: An ambassador program is a brand-curated opportunity that enlists influencers, customers, or employees to create content about the brand, with each ambassador rewarded with a monetary payment, discount codes, products, and more. Ambassador programs for brands are vital to influencer marketing strategies because they are a great source of social proof and credibility.
How Does This Help Brands?
Brands can drive their consumer traffic to Amazon to make purchases through custom, branded storefronts that showcase their full range of products. Chances are that your go-to creators also have an Amazon influencer membership. You can work together to drive traffic to your product.
Amazon’s 2.2 billion monthly visitors worldwide are continually making traditional online purchases outside of the newer social commerce routes that are emerging. But, Amazon is currently experimenting with live shopping and social commerce capabilities, meaning consumers can shop more frequently from a live broadcast hosted by a creator they may know. According to a Mavrck creator survey completed by 414 respondents, 19% say that Amazon’s live streaming platform is their go-to tool.