We firmly believe there is no better time than now to begin building a brand presence on TikTok. TikTok is a powerful tool for brands with the potential to reach audiences in new & creative ways. At the simplest level, there are 4 ways for a Brand to use TikTok: Influencers, Brand Channels, Challenges and Ads.

TikTok emerged as a simple app to showcase short, silly videos, but quickly caught on as the hottest, most sought-after social media platform of the year. TikTok is the sixth-largest social network, surpassing LinkedIn, Reddit, Snapchat, Twitter, and Pinterest, and its prominence keeps growing!

TikTok analytics can help you understand how your content and account is performing on the platform.