Intuition Media Group | Influencer Marketing Agency

View Original

Sustainability Influencers To Follow

While Earth Day is celebrated in April, we should be making an effort everyday to live a more sustainable and eco-friendly lifestyle. Influencer marketing has become a powerful way for brands to reach out to their target market. It is all the more relevant these days as a growing number of consumers are becoming environmentally conscious and are looking up to “role models” who have a real passion for environmental sustainability.


Sustainability influencers are the game changers who genuinely care about social change and environmental impact, and they use their voices to promote change and sustainability. If they are true to what they believe in and stand for, they can encourage their followers and audiences to do the same. In the same manner, when influencers endorse a product that they genuinely like, they can inspire their followers to try it as well.

Sustainability Influencers To Follow

  1. TARA MCKENNA @ZERO.WASTE.COLLECTIVE- Tara began her low waste journey in 2017. The global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective , a global online community that serves as an educational hub for the zero waste lifestyle movement.

  2. KATHRYN KELLOGG @GOING.ZERO.WASTE- Chief Sustainability Officer at the One Movement, stage actor, author of 101 Ways to Go Zero Waste, and one of the Top Sustainability Influencers to watch out for.

  3. MELISSA HEMSLEY @MELISSA.HEMSLEY- Melissa Hemsley is a chef, food columnist, best-selling cookbook author, and one of the Top Sustainability Influencers based in the UK, who is a proud advocate for sustainable and planet-friendly eating.

  4. ANNE-MARIE BONNEAU @ZEROWASTECHEF- Anne-Marie is a cookbook writer, blogger, and one of the Top Sustainability Influencers based in California. She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started at the age of 16.

  5. ROB GREENFIELD @ROBJGREENFIELD- Rob Greenfield, also known as the “Trash Man” or the Dude Making a Difference, is one of the Top Sustainability Influencers who is on a mission to bring a sustainable living message to the world using unusual approaches from wearing the trash he produces and foraging for food to cycling penniless across the US on a bamboo bicycle.

  6. RACHEL AND SCOTT JOHNSTON @PLANTEDINTHEWOODS- Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle.

  7. KATE NELSON @PLASTICFREEMERMAID- Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle.  Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, “I Quit Plastics”, a practical guide that is packed with information, how-to’s and tips to help you cook, clean, shop, wear and live plastic-free.

  8. CAT @SIMPLEISHLIVING- Cat, is a Brisbane-based sustainability influencer who is well-known for her low waste and minimalist lifestyle. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others.

  9. IMMY LUCAS @SUSTAINABLY_VEGAN- Immy Lucas is a YouTuber, environmental activist, and one of the Top Sustainability Influencers born and raised in the UK. Immy used to work as a Storyboard Producer for a small agency in London before she became a full-time content creator. She built her YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement in which she shares her journey to low waste and low impact lifestyle.

  10. JAZMINE ROGERS @THATCURLYTOP- Jazmine Rogers is a San Diego-based, Black-Mexican YouTuber and sustainable fashion and lifestyle influencer. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Jazmine used to have a blog where she documented her experience with quitting fast fashion but later transported to Instagram where she also experimented with other forms of sustainable living like reducing her plastic usage and using naturally-made products.

  11. NATALIE KAY @SUSTAINABLYCHIC- Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about – sustainable fashion. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. Her motto is that fashion can exist responsibly, so we can enjoy the art and love behind the things we wear & use every day.

  12. MEGEAN WELDON @ZEROWASTENERD- Megean Weldon is one of the top Sustainability Influencers based in Kansas City who founded the website, Zero Waste Nerd. Megean set up her website with the hope of helping others reduce their waste and live a simpler life. She has recently published a book entitled, An Almost Zero Waste Life, which contains practical tips, strategies, recipes, and DIY projects for reducing waste and achieving a sustainable living lifestyle.

  13. KATE @MY_PLASTIC_FREE_HOME- A plastic-free home can be quite challenging, but Kate, one of the top sustainability influencers, proves that it is achievable. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Her Instagram serves as an amazing platform to provide inspiration and information on how to lead an eco-friendly lifestyle while juggling the life of a parent.

    Who are your favorite ecoconscious influencers? Let us know so we can add them to our list.