How Can Your Brand Support LGBTQ+ Creators
Society has come a long way in accepting and promoting the rights of LGBTQ+ individuals, however we still have a long way to go. Those in the LGBTQ+ community face discrimination and additional hurdles on their paths to success.
It is more important than ever to show support and use your voice for good. Pride Month is a popular time to engage with the LGBTQ+ community, but remember, Queer creators are looking for year-round support.
4 Ways To Support LGBTQ+ Creators
ADOPT A GENDER-NEUTRAL MENTALITY
Be mindful of preferred pronouns such as they/them, he/him, she/her. Not only does this signal your desire to create a comfortable environment for all gender identities, it shows your support as well. Don’t just assume someone’s pronouns, check their social media before pitching them ideas, so you can respectfully address them.
EDUCATE YOURSELF
Genuine support for the diverse LGBTQ+ community requires a level of understanding and participation that you won’t get with a hands-off approach. You can say you are an ally, but if you don’t know what it really means, than it’s pointless.
HOST OR PARTICIPATE IN LGBTQ+ EVENTS
There’s no time like Pride Month to increase your efforts, and show creators that you are truly an ally. Find local events in your area for your brand to partner with, and if you don’t have any, create one. Visibility is great, but people are tracking your holistic efforts in terms of how you’re making a difference.
WORK WITH LGBTQ+ CREATORS YEAR ROUND
While we know everyone wants to show their support during Pride, the real way to support LGBTQ+ creators is to work with them all year. Hiring diverse Creators and voices from within the community, will show that you are truly an ally.
We hope these insights will inspire you to create, connect, and push the status quo for this month and beyond. We encourage you to lean in, do your own research, and diversify your own feed with LGBTQ+ Creators and activists to get more insights.