Hispanic Influencers Making Their Mark
Today marks the beginning of Hispanic Heritage Month, an annual celebration of the history and culture of the U.S. Latinx and Hispanic communities. The event, which spans from September 15 to October 15, commemorates how those communities have influenced and contributed to American society at large.
From TikTok to Instagram and everywhere in between the Latin community is making a huge impact.
Hispanic Influencers To Follow
MARTHA CISNEROS
Growing up in Mexico, wine was not a part of her table. There was beer or tequila but never wine. She decided to learn more about wine and start reading back labels. The Founder of Latinas Wine Club Inc. a community and technological platform with wine education as Corazon of the initiative where we want to Educate. Empower. Elevate. Through Wine.
JEANETTE KAPLUN
As one of the top bilingual Latina influencers, Jeannette has taken her expertise from digital to broadcast to print media. She has achieved what few have done: seamlessly navigate between general and Hispanic market television shows, including Dr. Oz, Good Morning America, The Steve Harvey Show, The Chew, Today Show, Despierta América, Un Nuevo Día, El News Café, Acceso Total, Viva la Familia, and Todobebé.
LORENA WOODS
Lorena, is a Mexicana living in San Diego, CA. One day walking down the halls in college she saw students doing a wine tasting, and the rest is history. On her website, Lorenawinediary.com she shares her favorite wines, music, and food recipes for the perfect and most unique pairings.
THE MONTES TWINS
Alicia and Alexa Montes are 18-year-old twins and social media personalities based in Los Angeles, CA. The Montes Twins have accumulated millions of followers across TikTok, Instagram, and YouTube through their vibrant personalities. From skincare and beauty to healthy living and fashion, The Montes Twins enjoy sharing all aspects of their day-to-day lives with their Gen Z audience. While they do everything together, Alicia is considered to be the more adventurous and outgoing twin, while Alexa is a bit more introverted and enjoys expressing herself through her sense of style.
ADA ROJAS
Ada is widely considered a powerhouse within the influencer world. Her successful lifestyle blog, AllthingsAda, details her daily life as an influencer living in New York City. Rojas is also popular on Instagram. Here, she creates insightful reels and engaging infographics to explore the power of positive thinking and manifestations with her audience. Moreover, she also uses Instagram to promote her vision board workshops. This is where some of her 47,000 followers can come and create their very own manifestation board.
KRYSTAL LORA
This 27-year-old Latina influencer is one of the fastest-growing YouTubers on the tech scene. Krystal Lora uses her channel to unbox and review some of the latest tech available on the mass market. Her latest video, iPad Pro ONLY Challenge (2021) has nearly 6,000 views and counting. Lora posted her first video in 2017. Within 4 years, Lora has gained 324,000 subscribers. She is also a fan favorite on Instagram where she posts updates on her daily life to her 66,000 followers.
SOFIA BELLA
Sofia Bella is a growing TikTok star with over 3 million followers. Bella posts a variety of humorous content, including videos of her teaching Spanish to her adorable preschool class. Sofia Bella is proud of her Latina roots as she regularly uses popular Spanish sounds on TikTok. Bella’s light and positive personality are also present in her longer-form content. Her YouTube channel has over 14,000 subscribers and she often uploads a wide selection of vlogs and YouTube shorts.
ANDREA ESPADA
Andrea makes funny videos giving her take on dating and relationships. She joined Instagram in 2013, posting several selfies, sketches of herself and other funny videos. She moved from Colombia to the United States to chase her dream of making it in the entertainment business. Espada first found fame as the host of UFC Now. She has also served as a host for Colombian game shows including Estrella TV Presenta: Esto es Guerra.
GUILLERMO DÍAZ IBAÑEZ
Guillermo Díaz Ibañez is known online as Willyrex. He came to fame as one of the top Latin American gaming channels on YouTube, where he now has two channels, and his other social channels are an outshoot of that.
LEJUAN JAMES
Lejuan James started his social success on Vine, before building his vast Facebook (and latterly Instagram) following. He is something of a comedian and shares comical videos with his fans. He empathizes his Latin culture in his posts. His name is a parody on LeBron James.
BRENDA RIVERA STEARNS
On Instagram, Brenda goes by @she_plusfive, and for good reason: her social media account chronicles her life with her husband and five children. Brenda has collaborated with niche brands like Tidy Books and Honest Beauty. Her Instagram profile explores issues of motherhood with the added level of raising Latinx children.
These are just a few of the Latinx influencers out there. In addition to this list, there are well-known superstar Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. But there are also many up-and-coming influencers eager to find their first collaboration. Do you need help curating a campaign with Latin influencers? We can help.
Hispanic Influencers We Are Currently Working With