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Everything about Instagram Influencers

Everything About IG (Instagram) Influencers

In the past, the term “IG” meant “I guess.” Search IG now, and quickly learn it’s short for Instagram. With more than a billion monthly active users (MAUs) around the world, it’s no wonder that Instagram has become an abbreviation. It is that simple. IG, also called “insta,”  allows users to publish pictures and videos straight from their phone, instantly. Add a hashtag or two, and you too are an influencer.

Depending on the day and your favorite source for all things ranked, IG is the second most popular social media network, right behind Facebook, its parent company. In the United States, IG is a favorite among teens and young adults, male and female. So, if you’re a business and your target audience is under 35, you don’t have to guess where to spend a majority of your social media marketing budget.

What do people see in IG?

Studies show we remember 80% of what we see. Reading is only 20%, while hearing is half of that, at 10%. This explains a lot when it comes to keeping a relationship alive. It also accounts for IG’s incredible popularity among business owners. Figures have reported, that some 71% of the Nation’s businesses rely on IG to reach their target audience. Beauty, fashion, food, entertainment, real estate, and retail, to mention a few, find IG especially effective in making their business a success.

Why is IG so popular?

Here is that word again, “insta.” In a matter of minutes, Instagramers can easily post images and promote any product and service online. It is this instant gratification that makes IG so popular with celebrities, who, with one or two photos, can become an IG mega influencer overnight. IG, like any social media network, has several types of influencers, based first by the number of followers and within those rankings, their  status is listed by the industry.

•   A million-plus followers is a mega influencer, often athletes, entertainment personalities, and life coaches

•   100K to a million followers equates to a macro influencer

•   10K-100K followers earns you a seat at the micro influencer’s table

•   Up to 10K followers makes you a nano influencer

What is an IG Influencer? Really?

When we look at an IG Influencer, we choose to follow those that acquired their influencer status from social media and Instagram. Not every business can afford a mega influencer, nor would they want to. Many businesses benefit more from a smaller following. What makes these IG influencers so attractive, is they appear to be more readily available and more relatable to the average buyer. So, by no means are you selling yourself short with a micro or nano influencer. And, while you may not know their names, their followers consider them their best friends, which is a key selling point.

How to partner with an IG Influencer?

This is where it gets complicated. We are not going to lie. As huge as IG is, it can be difficult to find the ideal influencer. It is more than just followers. You’ll want to search for hashtags too. Look at how often an influencer updates their content. You’ll also need to check out the brands they follow and if they align with your image. 

Now that you think you’ve found the right IG influencer, do you know how to hire them? Do you feel confident they will achieve your marketing goals? Will they have the same passion for your product as you do? You can easily explore these questions and study all of these options online or you can consider an influencer marketing agency. An agency can help you navigate the network and simplify the process. Think of them as casting agents. Did we mention there are billions of users on IG? That can be a pretty big net to throw. An agency like Intuition Media Group can help. They know each industry’s movers and shakers and will provide you with the negotiating power when you are ready to hire. It doesn’t stop there. An agency can manage an influencer marketing campaign end-to-end.

Whether you choose to find your own IG influencer or hire an agency, keep in mind, you can typically expect a better performance working with a company such as Intuition Media Group to better facilitate an IG influencer campaign on behalf of your brand.