B2C Influencer Marketing: How to Work With B2C Influencers

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies fail within the first few years.
To ensure that your business has staying power in its industry, you will need to leverage the tools available to you. One of the most useful is B2C influencer marketing.
However, not everyone understands how to work with influencers or how to find the best ones to collaborate with. We've put together a brief guide that can help you get started on the right track. Let's take a look at everything you need to know about this type of influencer marketing.

So, How Does It Work?

B2C influencers are social media personalities with a large following who can promote your product to their audience.
These influencers have built up a level of trust with their followers. Under the right circumstances, this could exponentially increase your sales and brand awareness.

What Should I Consider Before Working With One?

First, you need to make sure that the influencer's brand is a good match for your own. There's no point in working with an influencer whose followers are not likely to be interested in your product.
Second, you need to give the influencer creative freedom to produce content that will resonate with their followers. They are in the best position to create content that will resonate with them.
Third, you need to be prepared to pay the influencer fairly for their work. Influencers are businesses too, and they should be compensated fairly for the promotion of your product. Finally, you need to make sure that you have a good relationship with the influencer.
This means being responsive to their inquiries and concerns and being respectful of their time and work. Now that we've covered the basics let's take a look at five examples of B2C influencers who are doing great work.

1. Gary Vaynerchuk

Gary Vaynerchuk is the founder of VaynerMedia, a social media agency, and he is also a highly successful entrepreneur and investor.
Gary's work focuses on helping businesses to grow, and he is a big advocate of using social media to achieve this. He has worked with some of the biggest brands in the world, including Nike, Pepsi, and Samsung. Perhaps his most notable attribute is his versatility.
He has a presence in many different industries, making him a valuable asset to virtually any type of business.

2. Kim Kardashian

You will be hard-pressed to find someone who has not heard of Kim Kardashian. She is known for her glamorous lifestyle and her work as a reality TV star, and she has one of the strongest presences on social media.
Kim has used her influence to promote several products, including fashion brands, beauty products, and even video games. She has also launched multiple businesses, including a mobile game and a beauty app. For businesses that operate within the beauty or fashion space, she is one of the ideal candidates when it comes to influencer marketing.

3. Kylie Jenner

Like her sister Kim, Kylie is known for her glamorous lifestyle and work as a reality TV star. Kylie has used her influence to promote a number of products, including fashion brands, beauty products, and even her own line of cosmetics.
Her relationship with rapper Travis Scott has also garnered significant media attention. So, she will continue to be one of the most popular influencers when it comes to marketing.

4. Drake

Drake has used his influence to promote several products, including fashion brands, music streaming services, and even his own line of clothing.
He has also launched his own record label and clothing brand, and he continues to branch out as a businessman as time goes on. Of course, working with someone like Drake does not come cheap.

5. Lebron James

He is known for his successful career as a professional basketball player and his work as an actor. LeBron has worked with a large number of different brands, including sports drinks, apparel, shoes, and snacks.
Similar to Gary Vaynerchuk, he is extremely versatile as an influencer and transcends the athletics industry. In fact, it would be unlikely to see LeBron James work with companies in tech, real estate, etc., in the future.
These are just a few examples of successful B2C influencers. If you're interested in working with B2C influencers, keep these tips in mind, and you'll be on your way to success.

How Can I Find Influencers to Work With?

The best way to find an influencer is to use a tool like BuzzSumo, which allows you to search for content by topic and view the most popular results. You can also use social media platforms like Twitter and Instagram to search for influencers in your industry.

Once you've found some potential candidates, take a look at their engagement levels and the quality of their content. It's also a good idea to reach out to the influencer directly and introduce yourself. Build a relationship with them before you ask them to promote your product.

Influencers have their brand image tied to the companies that they work with. This means they won't work with just anyone.
If the product or service you offer does not resonate with them, you can't expect to get their attention. The good news is this will help you narrow down a list of influencers you can target.

Finally, make sure you're prepared to negotiate rates with the influencer. This will help ensure that you maintain a strong professional relationship with them.

B2C Influencer Marketing Is Not Something You Should Overlook

Although B2C influencer marketing might seem like a shaky investment at first, it could be a powerful tool to reach new audiences and grow your business.
When done correctly, B2C influencer marketing can result in long-term customers, improved brand awareness, and an increase in sales.

Want to learn more about what we can do? Be sure to reach out to us today and see how we can help you.