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9 LatinX Beauty Influencers to Watch

If you're looking for some Latin X beauty & lifestyle inspiration, look no further! Keep reading to learn more about these amazing people and be sure to follow them for daily doses of glamour!

Did you know that beauty is the fastest growing industry, predicted to grow from $420B in 2018 to $716.3B by 2025? Newer beauty brands are seeing high sales in eCommerce, with 86% of their sales happening online, versus only 4% of online sales for the top 20 beauty manufacturers. And that is in part due to influencers and creators sharing these brands across their large platforms.

9 Latin X Beauty Influencers To Watch


Michele Marsii @micheleamarsili

Michele Marsii is definitely someone to follow, as she has a unique perspective. She brings a truly one-of-a-kind viewpoint to the Latina beauty community.


David Lopez @davidlopezzz

If you're looking for someone who is truly passionate about Latino beauty, look no further than David Lopez. They are on a mission to help people feel good about themselves and to degenderize the beauty industry. We love their reels, in particular!


Gabriela Salas @gabwsalas

She posts all about design, fashion, and lifestyle. Her aesthetically-gifted mind makes her feed pleasant to scroll through. This Latina creator is originally from Mexico, but is now based in the U.S.


Desireé @dez_a_la_mocha_

Born and raised in Panama, Desireé is now based in the U.S. where she runs her various social media accounts alongside her businesses Afro Latina Travel and Gems By Mocha. She is passionate about sharing her Afro-Latin culture with others and propping up the representation of Afro-Latin creators in the Latina space.


César DeLeön Ramîrez @cesar4styles

Come for the inside look at the exact products, techniques, and tools he uses on his endless roster of A-list clients, and stay for glimpses into his high-flying life. With the likes of Ciara, Demi Lovato, and Winnie Harlow all clamoring for a seat in Ramîzez’s styling chair, he’s one of the most popular and in-demand hairstylists on either coast — and well beyond.


Angelica Torres @candylover89

Angelica is a bilingual content creator helping spread positivity while giving us makeup looks that are pure fire. Torres came to the mainland U.S. from Puerto Rico at the age of 11 and launched her own business at just 16. Angelica aspires to inspire others in the Latinx community and beyond.


Manny Guttierrez @mannymua733

Manny is a beauty creator who has flipped the world of conventional beauty upside down. He began his journey on youtube less than four years ago in his room in San Diego, California. Since then, he has accumulated over 11M engaged fans who label themselves as “Mannyacs” across his socials.


Alba Ramos @mrsalbaramos

Alba Ramos is a Dominican influencer and YouTuber who shares her clean and sustainable beauty tips for living.


Nicole Guerriero

Nicole shares everything related to hair and makeup (to her 2.7 million subscribers), and posts highly informative and engaging videos about DIY hairstyles, makeup tutorials, product reviews, and simple tips to maintain your hair and makeup like a diva! With her


Are there any Latinx fashion and beauty influencers that you think should've made our list? Let us know in the comments!