While many social media users have heard the term ‘body positivity’ before, a new movement has been coined as of late- ‘body neutrality’.

Body neutrality is a way of interacting with your body and your body image which means you are fully and consciously aware that your body does not have anything to do with your worth.

Influencers championing the body positive and body neutrality movements have cropped up on all social media platforms. Though these influencers are focused on inspiring their followers, they also manage to pack a punch in influencer marketing campaigns, featuring engagement rates from 7-10%.

Body Neutrality Influencers

1. Jessamyn Stanley (@mynameisjessamyn) - Founder and Yoga Teacher at The Underbelly Yoga Studio, Jessamyn Stanley has quickly made a name for herself online. Featured on the cover of Cosmopolitan UK, The Yoga Journal, and countless other publications, Stanley has several major brand partnerships under her belt.

2. Tiffany Ima (@tiffanyima) - After overcoming an on-off battle with eating disorders for over 15 years, Tiffany Ima took all she’s learned and is sharing it on her pages. Ima’s Instagram is full of infographics, inspiring quotes, and stories from her own experiences, culminating in a very supportive community of followers.

3. Brianna McDonnell (@the_b_word) - Inspired by her mission to make fat-positive media that changes the visibility of different body types, Brianna McDonnell’s work as a content creator, influencer, and actress all keeps her mission at the center of what she does. Creator of fashion blog The B Word, McDonnell’s brand has grown to more than just a blog, hosting interactive fashion events and every August, a month-long social media challenge promoting self-love. This challenge, titled #BEInYourSkin offers ways from both McDonnell’s blog and social media to help build self-esteem and body confidence from within. Each August McDonnel’s social media has experienced spikes in mentions, engagement, and growth.

4. Alex LaRosa (@missalexlarosa) - Considering her roles as an international model, body-positive activist, and inventor of #VisiblyPlusSize, Alex LaRosa’s social media is the perfect place for these efforts to meet.

5. Kelvin Davis (@kelvindavis) - Founder of Notoriously Dapper, Kelvin Davis has turned his body-positive fashion blog into a social media empire and an award-winning novel. Davis’ blog and social media display daily looks to inspire all men to embrace who they are.

6. Izzie Rodgers (@izzierodgers) - Acne positivity and mental health advocate Izzie Rodgers outwardly shares her journey with acne and self-love on her platforms. With over 100k followers, it makes sense that most of Rodgers’ brand partnerships are skincare lines including but not limited to ZitSticka, Frank Beauty, and The Isle of Paradise.

7. Constanza Concha (@skinnoshame) - Offering body realness and OCD awareness, Cotty primarily shares her experiences with severe acne from a young age, ultimately encouraging others to embrace the imperfections in their skin.

8. Mik Zazon (@mikzazon) - Writer, speaker, and content creator Mik Zazon is on a mission to #normalizeNormalBodies, popularizing the hashtag itself. Zazon has built a community around her blog and social media spaces, bringing women together to not only educate them on health and fitness but also provide a safe space for body positivity.

9. Sylvia Mac (@love_disfigure) - Burn survivor and body diversity advocate Sylvia Mac has been an advocate for many years, even picketing Victoria’s Secret’s lack of diversity in 2018 which has landed her in multiple papers since. Mac has partnered with brands such as NUNUDE and Non Airbrushed Me and been featured in different publications like Health Magazine and Positive News.

You should certainly consider these influencers for your next campaign, as they are as real and authentic as they get!

About our Agency:

At IMG we are experts on Influencer Marketing. Click here for more case studies. Contact us for a meeting to discuss how we can boost your brand, sales & integrated marketing strategy through the use of Influencers.

hello@blissfulmediagroup.com