6 Influencer Marketing Best Practices For Optimal Success
It’s no secret that influencer marketing has evolved, but it’s extremely important to revisit the fundamental basics. We’ve put together a list of influencer marketing best practices to not only strengthen your existing influencer marketing strategy, but help you partner with the best influencers for your brand and develop meaningful relationships.
Influencer Marketing Best Practices
Here are six simple tips on how to best optimize your Influencer Marketing Campaigns.
1. Identify your Goals: Before you even begin influencer outreach, align your goals. Are you looking to increase brand awareness or are you looking to grow your website traffic, engagement or reach? Identify if you’d like to prioritize brand awareness (reach) or content creation (assets) so you can not only reach your goal but measure KPI successfully.
2. Conceptualize your Campaign: Align with your team on what type of campaign makes the most sense for your brand. Are you planning for an upcoming holiday? Are you in need of evergreen content? Is there an upcoming product launch? Before selecting the right influencers for the project, develop some foundational elements of your campaign.
3. Customize Outreach: When identifying and vetting the perfect influencers for your program, it’s no secret that customized outreach will be more effective for your campaign. You don’t need to force it, but simply be authentic and share why you feel the influencer would be a great fit for your brand, and better yet, the specific campaign. Ask them to share their thoughts and experiences about the brand.
4.Keep it Brief: Identify the right balance of being descriptive within briefs but also allow influencers and content creators the opportunity to flex their creative muscles. Brief alignment frequently results in fewer revisions and edits requested by brands.
5. Align on a Consistent Look & Feel: This is more than the aesthetic of your IG grid… it’s about being on-brand and representing your product or service in a smart way. If someone saw this piece of content and it were to stand alone, would consumers believe it aligns with your brand? Work with your team to design programs that align with your larger brand voice and strategy.
6. Listen To Consumers: Utilize your existing social channels to identify conversations that consumers are already having. For example, is there consistency to questions people are asking as they slide into your brand’s DMs? Is there a larger campaign that can be built surrounding current conversations? Remember, social media is a two-way conversation.
There’s no denying that influencer marketing is lucrative. In 2021, it soared to $13.8 billion, indicating a steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry. This growth is attributed to the increasing popularity of short video formats on platforms like TikTok, Facebook, and YouTube, the effect of the global pandemic on consumers, which catalyzed social media consumption, and the optimization of data collection, which marketers used for social media ads.
Are you ready to take your Influencer Marketing to the next level? We can help!