One minute it’s in and the next minute it’s yesterdays trend. But some trends on TikTok are here to stay in 2023. To succeed on TikTok and capture the hearts of its 1 billion users, you need to look beyond the filters and trending songs.

These trends will help creators to stand out, and not be as fleeting as the catchy tunes about Waffle Houses and sound clips of the Kardashians. A lasting following will come from these five simple trends.

Five Lasting TikTok Trends For Creators

Find Your Niche- This is true for all forms of social media, but a niche in tiktok allows you to stand out above the rest of the noise. On TikTok, it’s easier than ever to find your community. Whether you’re a home chef or a fashionista your people are there somewhere and ready to follow along. Embrace what makes you- well you and find that sweet spot that brings followers back time and again. What can you post that will inspire someone to think “I’m not alone” when they stumble across it on their FYP?

Entertainment Is King - People come to TikTok to be entertained, and engage with likeminded individuals. The For You Page is purely based on what you find entertaining within the app. In short, this means creators need to be focusing on crafting entertaining, quality content if they want to capture those views and likes. Successful creators understand the power of humor; they take advantage of TikTok’s editing features to sync up audio and video in a captivating way.

Happiness Is In- Humor is one great way to spread happiness. There are so many heavy things happening in the world: brighten someone’s day with a lighthearted story or hilarious use of an audio trend. “They want to create real, meaningful space for themselves in 2023,” reports TikTok’s research team, “and much of that will come from prioritizing joy in all its forms.”

Personal Branding Matters- Viewers don’t come to the app to see a stream of teens dancing in a bathroom: they’re there looking for people to connect with and look up to. 2023 is the year to define your personal brand. Building a strong, consistent personal brand attracts a passionate, connected audience.

Viewers Are Seeking New Paths- The last few years have put life in a new perspective for many people, and there’s a growing sense of dissatisfaction with the status quo, at least according to TikTok’s research. “Amidst a changing economy, health and climate issues, and personal stress, people are going to seek out new paths to success, happiness and well-being,” says the 2023 Trend Report. They’re not just looking for recipes to try: they’re looking for lifestyle inspiration.

The bottom line is get specific and get personal on TikTok if you want to build a lasting brand!