Have you ever gone down the rabbit hole of #beautytok or #instabeauty? It’s no wonder that the beauty industry is one of the top Influencer Marketing segments, and within this segment, there are amazing black creators.

However, the algorithm doesn’t always show them the love they deserve. So today, we’re shouting out 10 incredible black beauty creators that we love and know you will too.

10 Black Beauty Creators to Follow

1. Dr. Howard | @dermbeautydoc

Following dermatologist Dr. Howard is a no-brainer. She’s constantly sharing her secrets to help you achieve your healthiest skin EVER. Her videos have over 2.8M Likes!

2. Whitney Madueke | @whitneymadueke

Whitney kills it with every look she wears! She doesn’t just cover beauty; she talks about wellness and shares her personal experiences with therapy and the importance of expressing gratitude. 2.6 Million likes speak for themselves!

3. Damilola Pattrik Ade | @senorfenty

One minute he’s demonstrating the most flawless beat, the next he has us laughing over his hilarious skits. His green eye tutorial went viral with over 1M views!

4. Shavonté Dill | @shavonte_dill

One thing you’ll learn by scrolling through her feed? She’s not afraid to be bold! Shavonté is slaying the game with her makeup looks, constantly trying out new trends, from bleached brows to green locks.

5. Dèja Zhane | @deja.zhane

Prepare to fall in love with Dèja’s content. Everything from her transformation videos to her reviews, she keeps it real!

6. Wiam | @wiamxa

If you need inspiration on caring for your curls, you need to follow Wiam. Her page is a plethora of tried-and-true DIYs and protective hair tutorials.

7. Bria Jones | @heybriajones

Bria doesn’t limit herself to one content box and creates videos for all niches’. She shares a ton of great beauty hacks!

8. Brinkley Garner | @its.brinkley

Her playful videos will have your creative juices flowing in seconds, or you’ll just be drooling over her flawless looks. She is an expert in curly hair tutorials-and taking yours to the next level!

9. Makayla Did | @makayladid

If this is your first time meeting Makayla, get ready for some grade-A content. She was part of the iconic Fenty Beauty TikTok House! With over 1M followers she isn’t slowing down!

10. Tammi Clarke | @makeupbytammi

Tammi constantly shares product recommendations, including the most amazing shade ranges for melanin-rich beauties. With over 9.6 M likes, you can see that she won’t steer you wrong.